Mosaic Hong Kong now Classifies Consumers in Individual Buildings

Experian has launched the second generation of Mosaic Hong Kong.

The new Mosaic classifies consumers and households based on the individual buildings they live in. This represents a significant refinement over the previous version that classified consumers at the “street block” level. The new Mosaic Hong Kong delivers deep insights into the socio-demographics, lifestyles and behaviours of your targeted consumers.

The Mosaic Hong Kong Groups and Types have been refined to reflect the additional insights gained:

Marketing and planning applications for Mosaic include the followings:

-          Customer and prospect profiling

-          Direct/ target marketing

-          Customer acquisition modeling

-          Campaign analysis

-          Communication messaging and creative design

-          Choosing store locations, branch/ service areas

-          Geographic / Market analysis and mapping

-          New product development

-          Strategic planning

To learn more about Mosaic Hong Kong, please click here.

To find out how Mosaic Hong Kong can strengthen your marketing strategies, please contact us directly at 2839 5369 or email to info@hk.experian.com.