Mosaic Singapore Workshop – Luncheon Invitation

Come find out from Citibank's expert how to make customer analytics work

Experian, the global information solutions company, cordially invites you to participate in this luncheon seminar, and hear first hand from our guest speaker, Eric Sandosham, Director of Decision Management from Global Consumer Group of Citibank Singapore, who will share valuable insights on leveraging customer analytics and segmentation in a consumer financial organization.

While many organizations today capture terabytes of data about their customers, the key challenge for most is how to capitalize on this and transform it into information and insights. Banks, insurers, telcos and retailers increasingly recognize the benefits of customer analytics in driving marketing ROI. How does your organization stack up?

Eric will dispel the myths and highlight the realities of customer analytics. In particular, he will pinpoint the organizational challenges marketers will face in operationalizing the analytics – provocative food for thought for senior executives committed to delivery of real business results.

Why You Should Attend:

Unlock the Power of Customer Analytics
Operationalize Data-Mining Through Industry Best Practices
Pinpoint the Best Opportunities for Quick Wins
Build An Action Plan To Close The Performance Gaps
Craft Solutions that Provide the Required Level of Decision Support

AGENDA

12:00pm - 12:30pm	Registration & Networking
12:30pm - 12:45pm	Opening Remarks & Luncheon
12:45pm - 1:45pm	Keynote Presentation and Discussion by Eric Sandosham, Director of Decision Management, Global Consumer Group, Citibank Singapore
1:45pm - 2:00pm	Closing Remarks

Workshop Details

Date:      Tuesday, 11 March 2008
Time:     12:00 pm – 2:00 pm
Venue:   Raffles Hotel Singapore
Fee:       S$150 per head

Kindly mail cheque payment to:

Mosaic Singapore Workshop
c/o Citrus Events
629 Aljunied Road #06-15
Singapore 389838

or bank transfer to OCBC Bank 656-820487-001.

For more information, please contact us at +65 6747 9435 or experian@citrushq.com.

Kindly indicate if a preferred vegetarian meal is required

Only 50 Seats are available. Register now!

Target Audience
C-level executives, Director / VP of Marketing, Sales, CRM, Business Development, Manager of Database Management, Business and Research Analysts from banking / finance / insurance / telecoms and B2C organizations

Keynote Speaker

Eric Sandosham
Director, Decision Management, Global Consumer Group, Citibank Singapore Ltd.

Eric currently heads a 25-men team providing business and decision analytics, and database marketing expertise for the Consumer Bank. Over the years, he has successfully embedded statistical modeling and decision science techniques as an optimization tool for managing the business, and is widely recognized as having built a best-in-class team of decision analysts in the Singapore financial industry.
Eric is an alumnus of National University of Singapore who graduated with an Honours degree in Mathematics and a Masters degree in Statistics. In 2006, he was awarded the Outstanding Science Alumnus Award.

Experian is a global leader in providing information, analytical and marketing services to organisations and consumers to help manage the risk and reward of commercial and financial decisions. Combining its unique information tools and deep understanding of individuals, markets and economies, Experian partners with organisations around the world to establish and strengthen customer relationships and provide their businesses with competitive advantage.

For consumers, Experian delivers critical information that enables them to make financial and purchasing decisions with greater control and confidence. Clients include organisations from financial services, retail and catalogue, telecommunications, utilities, media, insurance, automotive, leisure, e-commerce, manufacturing, property and government sectors.

Experian Group Limited is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. It has corporate headquarters in Dublin, Ireland, and operational headquarters in Costa Mesa, California and Nottingham, UK. Experian employs around 15,500 people in 36 countries worldwide, supporting clients in more than 65 countries. Annual sales are in excess of $3.8 billion (£1.9 billion/€2.8 billion). For more information, visit the Group's website on http://www.experiangroup.com/.