MOSAIC SELECTOR
MOSAIC TYPE
You should enter High, for the characteristics of the people you want to target and Low for those you are not interested in. Then Selector will select those Mosaic types where those sorts of people are prevalent.
Characteristics
Weighting Factor
Gender
Male
Female
Foreign Male
Foreign Female
Age group
0-4
5-9
10-14
15-19
20-24
25-29
30-34
35-39
40-44
45-49
50-54
55-59
60-64
65-69
70-74
75-79
80-84
85-89
90-94
95-99
100+
Marital status
Unmarried
Married
Widowed
Divorced
Duration of residency at the current domicile
Since birth
< 1 year
1 - 5 years
5 - 10 years
10 - 20 years
>= 20 years
Type of household
General household
Institutional households
Family type of household
Nuclear family households
Married with children
Relative households
Non-relative households
3-generation households
Single households
Single mothers
Single fathers
Household size
1
2
3
4
5
6
7
8
9
10
Education level
Elementary/Junior high school
High school
College
Graduate school
Labour force status
Unemployed
Employed
Full-time employed
Full-time housewife
Full-time student
Industry
Agriculture
Forestry/Hunting
Fishery
Mining
Construction
Manufacturing
Utilities
Transportation/Communication
Commerce
Financial
Real Estate
Services
Official Duties
Unknown
Source of household income
Wage/salary
Pensions
Allowance
Business
Farming
Side job
Others
Wage/salary only
Pension only
Household income p.a.
Less than 3m Yen
3m - 5m Yen
5m - 7m Yen
7m - 10m Yen
> 10 m Yen
Type of building
Detached houses
Terraced houses
Apartments
Apartments (1 - 2 stories)
Apartments (3 - 5 stories)
Apartments (6 - 10 stories)
Apartments (11+ stories)
Area of floor space
< 30 sq m
30 - 49 sq m
50 - 69 sq m
70 - 99 sq m
100 - 149 sq m
>= 150 sq m
Tenure of dwelling
Owner occupied
Public rented
Private rented
Company rented
Rented rooms
Purchasing
By mail order
Direct from farms
Jewellery & Watches
Purchased before
Purchased via TV shopping
Purchased via Mail order
Visit Exhibition
Product bought
Health Food
Health Food & Cosmetics
Additive -free Cosmetics
Luxury Cosmetics
Health Appliances
Sports goods
Fitness Membership
Accessories
Educational materials via mail Order / Internet
Luxury Brands (Male)
Luxury Brands (Female)
Process
Clear