High speed, high capacity, cost effective, intuitive business intelligence on the desktop.

iMarketer is high performance desktop analysis software that enables you to understand the dynamics of the information you hold. It allows you to analyse large repositories of data efficiently and quickly, so that you can develop strategies for successful customer relationship management. iMarketer responds instantly to sophisticated queries, analysing “any data variable by any data variable” and underpins improvements in targeting and communication and the associated return on investment.

iMarketer reduces analysis time from days to minutes. Its analytical data mart can process millions of rows per second and is scaleable to over 1 billion rows per table, 16,000+ fields per table and over 500 tables.

iMarketer allows you to exploit your data without having to rely on samples or IT resource-intensive data preparation. It increases efficiency and reduces staff time and cost by streamlining data access and analysis processes.

iMarketer features a range of reports you would expect for frequency, performance, geographic and predictive analysis, supported by dynamic classification, derivation and selection tools. It helps you to:

• segment customers by product and service line
• identify profitable from unprofitable customers
• understand the unique characteristics of customer loyalty
• evaluate response to marketing campaigns
• identify who customers are, and how they vary from store to store and product to product
• identify how much first-time customers spend and what they buy
• evaluate how purchases vary over time
• identify any item, basket and event-purchasing patterns
  

The highly graphical user interface, with its range of interactive charts and tables, makes data exploration quick and easy for analysts and executives.

The software runs on standard PC hardware and Windows 2000/NT, either on the desktop or as a multi-user, client-server implementation.

iMarketer complements existing or proposed data warehousing solutions, operational systems and traditional data mining systems. Interfacing and deployment is both quick and easy. Data can typically be loaded at a rate of 10-20GB per hour.

To find out more about how Experian’s iMarketer can help you call +852 2839 5388 or email to info@hk.experian.com