Micromarketer is a PC-based customer profiling, local area analysis and mapping tool. It enables local market planning, geographical analysis and profiling of consumer data on a single integrated platform.

Micromarketer enables you to carry out sophisticated micromarketing analysis in-house. Combining powerful analysis, mapping and reporting software with a wide range of market-specific databases, Micromarketer is specifically designed to support all aspects of micromarketing, including:

• customer and prospect profiling
• branch catchment / sales territory definition and optimisation
• catchment profiling, ranking and performance benchmarking
• local area analysis and planning.

Micromarketer is the de facto “production system” used by Experian Business Strategies to deliver our in-house analytical projects and our Bureau Services.

With well over 500 installations across 12 markets world-wide, Micromarketer is the most widely used desktop micromarketing analysis package on the market. We provide full support: full documentation and training, help desk, account management, and consultancy functions that are responsive to specific market sectors.

To find out more about how Experian’s Micromarketer can help you call +852 2839 5388 or email to info@hk.experian.com