Over the last 20 years, Experian?has established itself as a leading global provider of consumer segmentation. Our objective is to provide decision makers with the tools and services they need to successfully implement direct marketing and micromarketing strategies within their business. Whether you wish to target, acquire, manage or develop profitable customer relationships, we provide the best segmentation solutions to help your business grow.

Mosaic identifies and describes your customers in great detail, locates where they live and outlines what makes them different from the rest of the population. Mosaic is a “neighbourhood classification system”. Using advanced cluster analysis techniques, Mosaic classifies all local neighbourhoods into distinct “lifestyle” types. The classification has been devised under the direction of Professor Richard Webber, the world’s leading authority on consumer segmentation.

Mosaic allows you to sort customers into clusters with similar lifestyles, interests, behaviours and needs. It allows you to target the right people, with the right message via the right channels to optimize your CRM results.  Mosaic gives you a detailed picture of your best customers. It then helps you identify areas with high concentrations of look-a-like people or households. You can rank any geographical area to allow precise targeting and more cost-effective marketing.

Mosaic is a very useful data fusion and imputation tool. Through Mosaic classification, you can link your customer files to a vast array of datasets for rich profiling. These datasets include your in-house customer database, your own market research, or external syndicated surveys. Mosaic is also a good modeling tool to predict likely behaviours such as propensity to respond, purchase, default on payment or defection.

Mosaic is available as data directories linking geographical neighbourhoods to their Mosaic types. These can be supplied with Experian’s address management software for batch processing and enrichment of large volumes of customer addresses. Access to Mosaic classifications is also available through our bureau and consultancy services.

Experian has built more than 40 consumer segmentation systems around the globe, and the Mosaic classification is available in more than 25 countries.

To find out more about how Mosaic can help you call +852 2839 5388 or email to info@hk.experian.com

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Mosaic Japan	Download
Mosaic Singapore	Download

 

Mosaic Selector Mosaic Selector lets you create a customer profile report when there is little or no customer data available. It identifies classification types which are likely to be represented in a particular customer base, according to a set of qualitative information that you select. You can use Mosaic Selector to access the characteristics (or variables) that have been used to build the Mosaic classifications. By applying weightings to the relevant characteristics, you can compile a report of likely customers without the need for actual customer data. To select your target Mosaic Hong Kong Group and Type, click here. To select your target Mosaic Japan Group and Type, click here. For Japanese version, click here To select your target Mosaic Singapore Group and Type, click here.