Informed decision-making means better results.

At Experian Business Strategies, we have built up a rich repository of knowledge on the consumer scenes in Hong Kong and Mainland China. We can provide you with the information you need to make accurate and informed decisions to help your business grow.

Our Data Intelligence service draws upon the combined strengths of our own local market knowledge with the breadth and depth of information assembled through our data partners. We have strong alliance with both official and private-sector data resources.

We facilitate your access to information on geodemographics, economic statistics, market research data, direct marketing lists, and digital mapping data.

Client deliverables may include full, detailed tabulations; or digested information available in simple, easy to read reports and maps delivered in print or in electronic format.

We can supply you with data on:

• Small-area census demographics
• Day-time working population characteristics
• Population projections in new development areas
• Household expenditure surveys
• Market research surveys, including estimated market size and market share data in banking and finance, fmcg, shopping, media habits, leisure activities, and so on
• Lifestyle and consumer psychographics
• Official composite statistics
• Trade and shipping statistics

In addition, we can provide you with the following value-added services:

• Data cleaning and verification
• Data enhancement
• Customer profiling report
• Local area profiling report
• Mapping
• Targeted promotional mailings

To find out more about how Experian’s Data Intelligence service can help you call +852 2839 5388 or email to info@hk.experian.com